In an ideal world, you would have a limitless marketing budget to acquire new consumers and improve sales for your company. To boost your product or brand’s exposure and awareness, you may buy a lot of online and offline advertising for your food business, cosmetics, or even condo living for example, or run promotions to drive visitors in-store and online, and launch a proactive public relations effort. This isn’t, however, a flawless world. In reality, most small businesses and even many mid-sized organizations have more fantastic ideas for how to sell their commodities than they have resources to implement them. So, if you’re seeking additional customers, where do you begin? An entrepreneur’s ability to generate new sales leads is a must-have skill. Even if you don’t consider yourself a salesperson in the traditional sense, you should be aware that the options for finding new customers range from cold calling phone book names, like what a condo living agent do, to purchasing lists of potential customers to using newer Internet techniques such as search engine optimization to drive new business to your website.
10 Ideas to Help you Grow your Customer Base
- Advertise. Firms are typically advised to spend 3 to 5% of their income on advertising, however, small businesses must ensure that their advertising is effective. One method to do this is to ask your consumers how they heard about you, so you can track what works. In addition, you must carefully select your advertising markets to ensure that you reach your target demographic. Newspaper ads may be the best option if you’re targeting an older demographic. If you’re targeting Gen X or Y, though, you might be better off advertising online or on television. Before you can establish an advertising or marketing strategy, you must first determine your demographics.
- Use social media. Through social listening, social media may help you advertise your brand to potential clients and gather useful insight. You may learn what consumers are saying about you on social media, gain insight into their behavior, identify keywords and trends that appeal to your target market and improve your customer service by using social listening. You may use social media to raise your company’s profile and attract new clients. You can also use this platform to advertise for free like uploading photos of how condo living feels like and such.
- Add calls to action. On a smaller, more instantly actionable scale, there are a variety of marketing methods you can employ to attract new clients. Every piece of marketing you put out, whether it’s an Instagram post, a weekly email, or one of your offline marketing techniques, should include a call to action. Calls to action don’t have to be complicated or ask a lot of your customers; frequently, the goal is just to get them to participate more. Inquire about their thoughts, propose that they tag you with a certain hashtag, or send them a link to sign up for your email updates.
- Try offering free trials to new customers. Another viable strategy for attracting new customers? Allow them to try your goods for free. Free trials are a terrific strategy to sell because they attract new clients and generate positive feedback. They also enable you to get additional input on new items and make necessary modifications. But how can you convert them into loyal customers? You can demonstrate the value of what you have to offer by offering free trials, and then converting them into paying returning clients later. But what about service-based businesses? Some condo owners list their condominiums in Airbnb to let others experience what condo living feels like. Instill the value of your products and services in this possible buyer, and make it evident that your product or service is actually exceptional. Do this, offer great service, and you’ll likely be able to convert them into loyal customers.
- Offer new customers discounts. Consumers nowadays are still on the lookout for good bargains and good value. Offer introductory discounts or deals such as buy two, get one half-price, or free gift wrapping for the first three purchases to entice customers into your shop. These kinds of deals can entice new clients who were thinking about doing business with you but needed a little push to actually change their buying habits. Then keep track of what they buy and which offers they use so you may send them more relevant marketing messages in the future.
- Ask for referrals. Once you’ve earned a customer’s trust, put it to good use by asking for referrals. One of the best sources of new clients is current customers. You can’t, however, sit back and wait for them to bring their colleagues, friends, and family to your company. Instead, take charge and develop a strategy for aggressively soliciting referrals from your happy clients. Incorporate actions that generate referrals within the sales process. Send follow-up emails to clients to ensure that they are satisfied with their purchases, and then send another email asking for referrals. If the sale price justifies it, consider adding incentives. You may also ask for their photos with your product or services like a family picture in your condo living business, or a selfie with your product.
- Promote your expertise. You may build curiosity and even create buzz by exhibiting your industry experience, which can help you attract new consumers as well as earn more revenue from your current client base. Volunteering to appear on industry panels, hosting a webinar or workshop, speaking at industry events or to groups that your target customers belong to, and holding educational sessions are just a few ways to make a positive impact on potential new customers and clients. This method is very effective for small business owners.
- Take advantage of online ratings and review sites. Before doing business or transacting with a company they are unfamiliar with, consumers typically consult online ratings and review sites. As a result, make sure to keep an eye on those sites and respond to any concerns. Link to positive reviews on your website to make the most of them. In a condo living context, some customers may leave a review on a transient or hotel booking website. Encourage customers to share their thoughts by posting signs in your store, office, restaurant, or other areas. New clients will be more willing to try your business if they witness others praising it.
- Partner with complementary businesses. Collaborate with businesses that have a similar consumer base but aren’t direct competitors to figure out how you can target each other’s customers to drive new business. A maternity clothing website and a baby items website, for example, might collaborate to give discounts and special offers to each other’s customers.
- Recontact old customers. Return to your contact list of lapsed clients and market to those who haven’t done business with you in a long time. Set up a regular time to do this (say, once a quarter) and select consumers you haven’t seen in the last six months. Send them an email, direct mail, text message, or phone call with a “We Miss You” message and a bargain or promotion in exchange for their return.